We run your fulfilment and customer service so you can run your brand. When you're ready, we layer on email, ads, and Shopify support — same team, one invoice. We grow when you grow.
Every hour you spend taping mailers shut is an hour not spent on product, content, or community. The thing that actually grows your brand keeps getting pushed to "tomorrow."
Three contracts, three invoices, three Slack channels. Nobody owns the whole picture, nobody has skin in the game, and you're still the one chasing everyone at month-end.
The way to grow an ecommerce brand in 2026 is to keep the marketing wheel spinning — fresh content, fresh ideas, a feedback loop that teaches you what sells. That's a full-time job. Ops shouldn't get a vote.
Fulfilment, customer service, returns, inventory oversight. The ops layer that's eating your nights — handled end-to-end by one team.
When you're ready, we add Klaviyo email flows, Meta ads, and Shopify support. Same team, same invoice, no agency-shopping required.
We've built and exited a service business and run our own ecom brand. We grow when you grow — so we treat yours like ours.
Most service providers do one slice. We run the whole back office — and the marketing layer in front of it when you're ready.
Pick, pack, and ship. Same-day dispatch on orders before 2pm. NZ Post, Aramex, NZ Couriers — at cost, no markup. Inventory oversight built in.
Email enquiries, returns, shipping questions — answered in 4 hours, in your voice. Your social DMs stay yours, where the brand lives in real time.
Klaviyo flows that recover carts and grow LTV. Meta ads built around what's actually selling. We run the full marketing wheel when you're ready.
Store builds, conversion fixes, and a second pair of eyes on the whole business. We've built and exited a service business — we'll tell you what we'd do.
No marketing fluff. Here's what's actually different about running ops with us versus the alternatives.
| DIY from home | Generic 3PL | handld | |
|---|---|---|---|
| Pick, pack, ship | You | Yes | Yes, from Auckland |
| Customer service inbox | You, at 11pm | Still you | We handle it, in your voice |
| Email marketing (Klaviyo) | You or another agency | No | When you're ready |
| Meta / paid ads | You or another agency | No | When you're ready |
| Shopify builds & strategy | You or a freelancer | No | Yes — second pair of eyes |
| Hidden fees | — | Common | None. Ever. |
| Skin in the game | It's your business | You're an account number | We grow when you grow |
| Number of invoices | 1+ | 1 (3PL only) | 1 (everything) |
I spent 15 years building and selling a service business. Then I started my own ecom brand and realised the back end of running it — the systems, the comms, the delivery — was the same problem I'd just spent a career solving. The product side was a full-time job by itself. So was the ops side. Most founders don't have two full-time jobs in them. handld is the one I built to take the second one off the table.
handld isn't a vendor you swap in. We take small brands and grow with them — fulfilment + CX first, then email, ads, and Shopify when you're ready for them.
Every brand we take on is one we plan to be working with five years from now. That changes how we treat the relationship, how we treat your customers, and how often we tell you the truth about what we'd do differently if we were running it ourselves.
Tell us your volume and SKUs. We send back a flat-rate quote with no surprises.
Brand voice questionnaire, the "10 fake emails" exercise, and your stock arrives.
Shopify connects to our shipping stack. CX inbox routes to our team. Goes live within 48 hours.
You stop logging into the warehouse, stop seeing customer emails, and put the freed-up hours into product, content, and brand.
Drop the basics in the form and we'll come back the same day with a flat-rate quote and a 15-minute call invitation. No sales pitch — just a real number.
We'll come back the same day with a flat-rate quote.